Rocket Graphics Invests in New 5 M Roll-To-Roll Printer from CMYUK
Rocket Graphics is delighted to have invested in an EFI VUTEk 5r+ UV LED 5m roll-to-roll printer from CMYUK to increase its production capabilities in response to increased demand in the post-COVID business environment. This new printing technology offers high-rated throughput speeds and a range of options for users, as well as new innovations, including […]
How Sustainable Signage Could Help Get Us Off the ‘Highway to Climate Hell’
In 2022, sustainability issues had been higher on the agenda than usual as world leaders gathered in Egypt for COP27, the 27th United Nations Climate Change conference. Here, UN secretary general António Guterres told delegates we are rapidly approaching the point where climate chaos will be irreversible. In a stark warning, he stressed: “We are […]
Brighten up Retail Displays with LED Lightboxes
You may not realise it, but investment in LED lightboxes can be nothing short of revolutionary for your retail graphics and the overall look of your store. They can make retail displays stand out as you showcase your latest products or styles, ensuring potential customers notice your most vibrant displays. What Exactly Are Lightboxes? Lightboxes are a […]
POS vs. POP displays – What’s The Difference?
Clients often ask us about the differences between point-of-purchase (POP) and point-of-sale (POS) displays. And it’s true that both are types of retail graphics and print-based sales promotions, commonly used to display and promote special offers and new or sometimes end-of-line items. So it’s understandable that they’re frequently confused. But each has its own role […]
How Exterior Signage Can Benefit Your Business
While interior signs are often rightly a key focus of signage strategy, what people see on the outside is just as important. So whether you run a retail outlet, sports site, gym, hotel or other hospitality venue, exterior signage has a host of roles to play, from helping visitors or others to find your business […]
School Branding Ideas For The New Term
It’s that time of year again when schools are getting ready to break up for the summer holidays. But many will be looking ahead to the new academic year, and thinking about décor and school branding ideas to welcome pupils back come September. The benefits of a successful school branding strategy You’ll find there are […]
Key Uses of Point-of-Sale (POS) Displays in Retail Settings
There are more potential uses of POS displays in retail stores than you may have realised – so we thought this handy marketing tool deserved its own blog. And because a considerable percentage of in-store purchases are actually impulse buys, POS, or point-of-sale displays, should form a key part of your retail marketing strategy. What […]
Enhancing The Guest Experience With Hotel Signage
We’ve all seen how a high-end hotel builds its brand and draws in customers with five-star facilities and glitzy interior design. However, enhancing the guest experience with hotel signage can be more effective than you may have realised. And, at Rocket Graphics, we’ve produced and installed signs for more than 30 years, creating elegant signs […]
The Most Common Signage Mistakes To Avoid
Your business signage typically represents a fairly hefty investment, so avoiding common signage mistakes is crucial to gain maximum impact from your signs’ marketing potential. Just about every industry you can think of (and even a few you can’t), from retail to hospitality, sports, medical settings and public transport, among numerous others, makes use of […]
The Different Types of Signage: Explained
When you’re devising a signage strategy for your business, whether that’s an entertainment venue, a large-scale organised event or an office or retail area, it’s vital to consider all the different types of signage available on the current market and think about which will be the most appropriate for your particular project. Why Signage Really […]