A large-scale branding project at ICE 2024 for 2LK Design, featuring custom designs and installations at ExCel London, completed by 15 installers in 6 days despite challenges, thanks to meticulous planning and project management.
A big thank you to 2LK Design for allowing us to share these details and photos:
Where was the job?
ExCel London
What was the event?
ICE 2024
Who is the client?
2LK Design
What was the brief?
To brand one of the largest stands at this prestigious international event.
What was the objective?
To create a unique and strongly branded visitor environment, by creating an imposing
brand space, enclosing multiple demo suites and meeting rooms.
What materials/products have been used?
Bespoke built up illuminated logos, seamless wall wraps inside and out and a massive
suspended perimeter canopy.
Any interesting stats about the amount of material used?
- 3000 linear meters of fabtrack.
- 650 linear meters of dye-sublimated fabric to 6 metres.
- 250 linear metres of aluminium double sided suspended canopies with built in LED
- highlights
How many installers were on the job?
15
How long did the install take?
6 days
