Event Graphics

2LK Design at ICE 2024

Custom designs and installations at ExCel London

A large-scale branding project at ICE 2024 for 2LK Design, featuring custom designs and installations at ExCel London, completed by 15 installers in 6 days despite challenges, thanks to meticulous planning and project management.

A big thank you to 2LK Design for allowing us to share these details and photos:

Where was the job?

ExCel London

What was the event?

ICE 2024

Who is the client?

2LK Design

What was the brief?

To brand one of the largest stands at this prestigious international event.

What was the objective?

To create a unique and strongly branded visitor environment, by creating an imposing
brand space, enclosing multiple demo suites and meeting rooms.

What materials/products have been used?

Bespoke built up illuminated logos, seamless wall wraps inside and out and a massive
suspended perimeter canopy.

Any interesting stats about the amount of material used?
  • 3000 linear meters of fabtrack.
  • 650 linear meters of dye-sublimated fabric to 6 metres.
  • 250 linear metres of aluminium double sided suspended canopies with built in LED
  • highlights
How many installers were on the job?


How long did the install take?

6 days

Were there any challenges/particularly tricky parts to the job?

ICE @ Excel is a challenging work environment with a short build up time when considered in relation to the size of the project.

How were they overcome?

Pro-active client liaison pre-event, meticulous planning, built in flexibility, pre-prepared contingency measures and a surplus of resources to cover any eventuality. And as always, our expert project management and installation teams ensured an on budget and on time fulfilment.

Anything unique/special about this job?

The sheer size of the project combined with the build time.

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