Working with our client Paperhat, we delivered a full range of retail graphics for the Mars M&M flagship store in London’s Leicester Square. We surveyed and printed to ww300 sav media and installed over 250sq metres of wall graphics at the store.
This included two large walls with a length of 33m, both installed within a 6-hour window.
Matt Thompson, the Project Manager for any work relating to the M&Ms stores in London and Berlin, gave us some insights on the job:
Who is the client?
MARS Retail Limited
Where was the job?
M&M’s London – Leicester Square, W1
What was the event?
Christmas
What was the brief?
Print & install seasonal window graphics
What was the objective?
To celebrate the ‘Holidays’
What materials/products have been used?
MD5 clear vinyl printed 4 colour / white / 4 colour plus white opaque vinyl for the snowflakes
How much glass needed to be covered?
206m/2 of windows dressed
How many installers?
9
How long did the install take?
7 hours
Were there any challenges/particularly tricky parts to the job?
Working with vinyl outdoors in cold temperatures is a challenge as it becomes inflexible and less forgiving when having to match-up multiple drops.
You need to get it right first time as it’s not possible to remove and reposition once applied.
