Office Graphics

VW Office Rebrand

A Branding Overhaul with Precision and Durability

At Rocket, we pride ourselves on delivering high-impact visual transformations that endure. In this case study we dive into the comprehensive rebranding of the Volkswagen UK head office in Milton Keynes.

Guided by Matt, this project showcases our meticulous approach to revamping corporate spaces. Join us as we explore how precision and durability were key in this extensive installation, aligning perfectly with the dynamic image of Volkswagen.

Who is the client?

Volkswagen UK.

Where was the job?

Volkswagen UK head office, Blakelands, Milton Keynes.

What was the purpose?

A re-fresh of the VW office environment branding.

What was the brief?

Work with the VW branding agency ‘Adam & Eve DDB’ to select images and scale for production, survey the property, print, cut and install.

What was the objective?

Replace obsolete imagery with updated graphics and images of current VW vehicles.

What materials/products have been used?

WW300 grey-back super-sticky self-adhesive vinyl.

How many installers?

6-8 depending on which day.

How long did the install take?

3 days.

Were there any challenges/particularly tricky parts to the job?

It was just an extensive install which required a high attention to detail as it’s a permanent installation which needs to look perfect ‘close-up’ and be durable because it’s potentially on display for some period of time.

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